Committed: Our commitment to excellence and integrity is evident in everything we do. We are dedicated to our work, our team, and our community, driven by a passion for our core purpose. To stay relevant, we continuously adapt and innovate, ensuring that Visit Oakland remains at the forefront of the travel and tourism industry.

Visit Oakland is a private, not-for-profit, 501(c)(6) organization, with a 28-member board of directors and full-time staff. Visit Oakland is funded by Measure C (1.5% of the current 14% hotel occupancy tax) and the Oakland Tourism Improvement District (OTID) (2% assessment on nightly rates).

Inclusive: We celebrate Oakland’s diversity of culture, lifestyle, and thought, demonstrating fairness and respect in all our interactions. By keeping an open mind, we foster an inclusive environment where everyone feels valued and represented.

Book a one-night stay at a participating Oakland hotel and receive a $25 rideshare credit to help you get around town with ease.